Fonts in Email … Am I Still Stuck With Arial and Times?
The answer is yes … and no.
I know, I know, that’s not a really helpful answer. So, let’s take a deeper look at the options you actually do have for selecting fonts for email marketing.
Start With the Status Quo: Web-Safe Fonts
You already know these. They’re the play-it-safe fonts that come installed on your computer: Arial, Courier, Trebuchet and, of course, the infamous Times New Roman. These are Web-safe, cross-platform fonts and come as part of the operating system.
Email programs are happy to display these fonts found on your computer because Web- . . .
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