The best way to increase your chances of great response is to mail to people who are interested in your product or service. There are many ways to do this, but one of the most effective is to create personas.
A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.
Many marketers are familiar with personas in their inbound or digital marketing, but for some reason have not applied them to their direct mail campaigns.
Benefits of Buyer Personas:
Every C-suite exec is under scrutiny to bring home the bacon. And, for the CMO, there’s no better way to do so than to achieve true customer success.
That term is pretty elusive to a CEO and his or her business counterparts, who claim they’ve been focused on making customers happy since the beginning of time.
But for customer success teams who are in the trenches with customers, they know it means truly connecting with every contact at a customer organization through their entire lifecycle — which takes more than wining and dining.
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