Laser-Focused Direct Mail With Personas
The best way to increase your chances of great response is to mail to people who are interested in your product or service. There are many ways to do this, but one of the most effective is to create personas.
A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.
Many marketers are familiar with personas in their inbound or digital marketing, but for some reason have not applied them to their direct mail campaigns.
Benefits of Buyer Personas:
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