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Cross Channel

The best way to increase your chances of great response is to mail to people who are interested in your product or service. There are many ways to do this, but one of the most effective is to create personas.

A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.

Many marketers are familiar with personas in their inbound or digital marketing, but for some reason have not applied them to their direct mail campaigns.

Benefits of Buyer Personas:

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Cross Channel

Every C-suite exec is under scrutiny to bring home the bacon. And, for the CMO, there’s no better way to do so than to achieve true customer success.

That term is pretty elusive to a CEO and his or her business counterparts, who claim they’ve been focused on making customers happy since the beginning of time.

But for customer success teams who are in the trenches with customers, they know it means truly connecting with every contact at a customer organization through their entire lifecycle — which takes more than wining and dining.

READ MORE at targetmarketingmag.com

 

 


If you’re not following this simple approach to enhance your marketing, you are leaving real money on the table.

Cross Channel

Direct Mail, despite it’s (undeserved) reputation as "old fashioned", is still the most effective direct marketing channel.

In house customer lists easily clear 3.7% response rates on average, compared to .062% for a combination of primary digital channels (social, email, display, paid and mobile).*

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It's no secret that an effective subject line is of prominent importance for the success of any email marketing campaign.

Cross Channel

If an email is not opened, it has not only been ineffective, it may be causing some measure of brand tarnish. An unwanted message is associated with the sender, so it is imperative that the subject line be compelling.

Much has already been written about crafting the perfect subject line, and online checkers are readily available to assist marketers. In this study, 5 different approaches to developing a subject line are examined. Most email messages will lend them selves to several styles, or even combinations.

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Digital Marketing Trends

Digital marketing and it's related technologies are continually growing and evolving.

Trends that seemed fresh and innovative one minute can be rendered “old-school" or “traditional” seemingly overnight. Here are 3 trends to consider as you enjoy the autumn.

1. BUYING

If you're one of the numerous digital marketing pros out there probing for ad space . . .

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