When Google talks to marketers, it pays to listen.

Organic search remains an important part of a complete SEO strategy. With the mobile web gaining relevance over the desktop, now is the time to protect your sites ranking.

Google recently updated it's guidelines for improving SEO for your sites mobile users. Below we list 5 common mobile site mistakes to avoid.

What is SEO, and why should you care?

In part one of a three part series of short, informative videos exploring Search Engine Optimization, we look at the basics of what SEO for businesses is about.

Click below for 3 important things to understand about SEO.

Looking ahead, we predict these 10 SEO trends will set the tone through 2016:

1. Quality video content will become more valuable than written content.
Content is king, right? Until now, written content has been the gold standard. Going forward, though, video content will become increasingly important, and 2016 may be the year it surpasses written content. That’s because video content — which can take the form of videos, animations, dynamic infographics and more — is much more engaging and shareable than text.

Not only are videos taking over social media and many of the most popular apps, but Google is also experimenting with embedding video ads within search results. The bottom line is ...

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