Website Development For The 21st Century
How Does Your Company View Your Website Development?
When the internet first appeared on the scene more than a decade ago, having a website for your business seemed like a major decision.
Back then, if you wanted to have website development that looked good and have some cool navigation and 3 or 4 webpages of content, then you had to be prepared with spending a big chunk of change to make that happen. Forking over $5000 for a simple web page design was not uncommon, in fact, it was the norm. In those early days when the internet was just starting out, having an internet presence for your business was a major undertaking and was something that many businesses thought was too expensive.
Fast forward to today, and times have changed drastically for those business that seek to have website development done to enhance their market reach and gain more valuable customers. The cost for website design has gone down considerably compared to just a few years ago and many of the recent technological advancements allow even the smallest businesses to get a website up and running fast.
Creating Web Design and Web Development For The 21st Century.
A recent statistic says, that there are still about 50% of small businesses in the United States that do not have a website. As surprising as this may seem in today's business climate, this stat seems to be pretty accurate indeed. Why is it that so many businesses still have yet to get their website online, even after all the advancements and affordability of web design? This has many different answers depending on who you talk to and what part of the country they live in, but many business owners are still clinging onto the old paradigm of advertising, mainly yellow page ads and local newspaper ads.
Another factor that might point to why so many small businesses still have yet to get their website up and running, is the learning curve for many owners. If you talk to many small business owners that do not already have a website, they commonly express their viewpoint that they have been surviving so far without a website, so why start now? This type of thinking will ultimately leave these types of businesses by the way-side, having their owners wondering what happened?
Not only is having a website today very important, having a custom website design is equally important as well. Customizing your webpage so that it fits your business and conveys the message that you want to convey to your customers, is of vital importance. Are you using your website to get customers? Does your website generate leads? Can your website accept credit card payments online and make the buying experience smooth and seem-less for your customers?
Today in the 21st century, not only is having a website for your business a must-have, but you must also decide on what the purpose of your website is going to be. In other words, if you just have some local web designer put together a simple website and have them throw it up online without any sort of thought or focus behind what you want your website to accomplish, then you're asking for frustration.
Websites today can do all kinds of amazing things, but having a focus for your website is an important topic that must not be over-looked. Your website must load fast, be google friendly, be optimized for the search engines so that customers can find you, and also have functionality and be able to navigate through all your content in a relatively easy manner.
Can Your Potential Customers and Prospects Find You Online?
If your business currently has a website, is it easy for your customers to find you? Are you doing any type of tracking of your website to determine if people are finding you and staying on your site and calling your business to give your their money for your product or service? If the answer is no, then you might be missing out on many important aspects that your web development must incorporate.
These days, there are so many websites online that it is very easy to get lost in the sea of cyberspace. Many business owners are missing that aspect of web design and development and do not have a clear idea of what their web site should do. The term SEO, or Search Engine Optimization, is a term that you should be very familiar with. This is how your potential clients will find your webpage on the internet. The reason why SEO is so important, is because when a potential customers searches for a solution to their problem, using google or any of the other search engines, then having your business show up on page 1 of google's search results, is what this is all about.
So ask yourself this question. Are your customers finding you online now? If not, then what can you do to correct that problem through website development.
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