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Comtech and Cowboy Copy have joined forces in Stillwater!

Comtech is proud to announce that perennial print services provider Cowboy Copy in Stillwater, Oklahoma is the newest member of the Comtech family of businesses. In addition to their excellent range of existing services, Cowboy Copy will now provide Comtech's entire range of business and marketing services to the Stillwater area.

Located in Stillwater, Oklahoma since 1985, Cowboy Copy consists of Oklahoma’s brightest thinkers, dreamers and do’ers in the direct marketing industry. Cowboy Copy is a strategic partner for companies that are looking to grow their business through data driven solutions, printing, graphic design, promotional products, corporate apparel, direct mail, web development, SEO services and more. Since 2001, Cowboy Copy has been serving Stillwater on the south side of "the strip" at 514 S Washington.

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Cowboy Copy in Stillwater, Oklahoma

The rise of mobile.

Data giant Experian has released their 2016 Global Data Management Benchmark Report. It is a fascinating read for any Digital Marketer.

From the report:

More respondents expect their point of sale and call center channel usage to remain the same as compared to any other channel. This can be attributed to the fact that growth and originality in traditional channels has stagnated to the point where businesses are loathe to funnel energies from innovation in digital channels to improve those that have ceased to progress. These findings reflect the big data obsession as well as the permeation of technology in today’s consumerist environment. As people are presented with more choices and more ways to consume, opine, and live in the digital sphere, businesses must shift their attentions to optimizing data strategies to reflect those changes.

Experian Data Quality

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The answer is yes … and no.

I know, I know, that’s not a really helpful answer. So, let’s take a deeper look at the options you actually do have for selecting fonts for email marketing.

Start With the Status Quo: Web-Safe Fonts

You already know these. They’re the play-it-safe fonts that come installed on your computer: Arial, Courier, Trebuchet and, of course, the infamous Times New Roman. These are Web-safe, cross-platform fonts and come as part of the operating system.

Email programs are happy to display these fonts found on your computer because Web- . . .

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