Spot varnish has long been a mainstay of the offset print world.
Creating visual appeal and tactile impact with a sense of luxury and expense required, well, actual expense. Large print runs were more suited to manage per piece cost due to extra setup requirements.
Now, with increased availability of short run digital spot varnish, the technique can benefits a larger range of print projects.
A Varnish is a quick drying, liquid coating applied to a print piece. Spot Varnish is the use of varnishing on only specific parts or shapes of a printed piece. As an extra step in the printing process, spot varnish traditionally involves more cost and production time. Digital spot varnishing ameliorates these concerns by varnishing while printing, with reduced setup requirements.
What Can a Varnish Do for you?
A banker needs health insurance and an architect needs an accountant. We are asking businesses to share who their preferred business-to-business partners are in 24 industry categories.
The Best of Business program honors business-to-business favorites chosen by readers of okc.BIZ in 24 categories. Readers, peers and customers can vote online at this link VOTE4BOB or at www.okc.biz to determine the best among Oklahoma vendors, suppliers and business partners. Voting ends February 5, 2016 at 5:00pm.
The top five Best of Business 2016 honorees in each category will be awarded and receive recognition at the luncheon to be held at the Skirvin Hilton Hotel Oklahoma City on Tuesday, March 29, 2016.
The businesses that receive the most votes in each category will be announced at the luncheon and will receive additional recognition and accolades. The 2016 Best of Business winners will also be featured in the March 30, 2016 issue of Oklahoma Gazette, online at okc.BIZ and in the official 2016 Best of Business awards magazine.
“When you are championed by your customers, you deserve to be proud of your successes and accomplishments,” Publisher Bill Bleakley said. “The group honored as Best of Business represents a high level of dedication and service.”
Vote online at this link VOTE4BOB or at www.okc.biz today!
Variable Data Printing increases response rates seven times over conventional direct mail.
Direct mail campaigns have always depended on accurate, well targeted mailing lists for success. With the addition of Variable Data Printing, direct mail engages recipients in a personalized way.
Variable Data Printing (VDP) targets each recipient with a with customized mail piece. Copy, images, colors, graphics and even offers can change on each piece in a single print run. This allows the use of data to enhance relevance of the campaign for each individual.
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